From positions 20-40 to a #1 ranking on the most important keyword
21Run (All4Sports) needed local German-market expertise a Dutch agency couldn't provide. After nearly two years of continuous link building: from stuck positions 20-40 to top 10, top 5, and recently a top 3 to #1 position on their most important keyword.
Top 3-#1
on their most important keyword, up from positions 20-40
~2 years
of continuous, consistent link building
~€2,000
monthly budget invested
About the customer
All4Sports is a Netherlands-based running e-commerce company, among the top 4-5 competitors for running in Europe, active for about 15 years. Its brand 21Run serves the German, French, Swedish, and Danish markets.
The starting point
All4Sports started with a link building agency in the Netherlands, but that agency lacked knowledge of the German market - the company's most important market for expansion. Main keywords were stuck at positions 20 to 40.
How we worked together
Linkbroker provided the German-market knowledge All4Sports didn't have in-house. Around €2,000 per month went into link building, continuously for almost two years, targeting two specific product pages. The mix: general newspaper publishers for trust and authority, plus topically relevant running and sports publishers for relevance.
What the customer says
The results
According to All4Sports, an increasing number of keywords moved into the top 10 and top 5 after about 1 to 1.5 years of continuous link building. Most recently, their most important keyword reached a top 3, at times a #1 position - up from positions 20-40 before working with Linkbroker.
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