SEO as the main lead source: how Global Setup scales without relying on ads
Global Setup advises clients on emigration, company formation abroad and international tax planning. Two-thirds of its marketing budget goes into SEO, its primary lead source, and Linkbroker made link building efficient enough to scale it step by step.
2/3
of the marketing budget goes into SEO, the primary lead source
~3 months
until difficult keywords started ranking higher
5-6
emails per publisher saved compared with manual outreach
About the customer
Global Setup is a consultancy for emigration, company formation abroad, bank accounts and international tax planning. Founder and CEO Clemens Kohlbacher also leads online marketing, where search engine optimization is the company's main channel.
The starting point
Global Setup had invested in content and technical SEO for years, but link building stayed a side topic: there are many dubious providers, bad backlinks can hurt a site, and manual outreach meant five or six emails back and forth per publisher. Despite strong content, the site reached a point where it stopped climbing because it lacked authority.
How we worked together
In an onboarding with Linkbroker's team, Clemens went through the metrics that matter when choosing links, such as domain rating, traffic trend and the ratio of incoming to outgoing links. Since then he selects links himself on the marketplace, often 10 to 15 at a time, and has Linkbroker's team review the list before booking. Links from high-authority legal websites had a particularly strong effect, as Global Setup covers topics such as tax law.
What the customer says
The results
According to Clemens, the first positive results came after about three months: difficult keywords started ranking higher, and Global Setup increased its link budget step by step. At the time of the interview in October 2025, two-thirds of the marketing budget went into SEO, which Clemens describes as the company's primary lead source, with higher lead quality and closing rates than paid ads.
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