Organic traffic more than doubled in a restricted medical market

GreenMedical is a telemedicine platform for medical cannabis therapy, run by the CKM Group. The group builds hybrid healthcare that connects doctors, pharmacies and practices online and offline. According to the CKM Group, the platform grew from zero to 100,000 to 120,000 active patients within around a year and a half of its launch, primarily through on-page and off-page SEO.

On-page SEO was a priority from day one. At some point, content alone was no longer enough: in medical topics, competitors publish near-identical articles, and off-page authority decides who ranks. The team first tried to handle off-page work with internal resources, but publisher outreach was slow, and many publishers have problems with medical topics. At that pace, GreenMedical would not have reached its domain rating goals.

After starting with a test budget, GreenMedical moved its link building to Linkbroker. The focus was on money keywords close to purchase intent, strengthening the service pages directly instead of blog content. Requested publishers and search profiles were agreed transparently, and when a placement didn't work out, the budget was credited back.