A backlink budget for every client: how Lumus Digital runs link building on Linkbroker
Lumus Digital is an agency for SEO, SEA and AI optimization. Founder Sharon Cottone plans a backlink budget into every client project, picks the links herself on Linkbroker and resells them to her clients.
Every client
gets a planned backlink budget, new and existing clients alike
White-label
links are resold to clients on Lumus Digital's own invoice
On-page + off-page
always run in parallel for every client
About the customer
Lumus Digital is a German agency for SEO, SEA and AI optimization that also builds websites. Founder Sharon Cottone has worked in the field for around five years. The agency has operated under the Lumus Digital brand since early 2024, with some client relationships going back to 2022.
The starting point
For Lumus Digital, SEO without off-page work doesn't deliver: link building is how the agency gets results for its clients, and gets them faster. It needed a partner that is reliable, answers questions quickly and adapts to the way the agency works.
How we worked together
Sharon picks the backlinks for each client herself, using Linkbroker's competitor analysis to see where the competition gets its links. She shares the selection with the Linkbroker team in a shared document and a WhatsApp group, gets a quick response, and then invoices the links to her clients. On-page and off-page SEO always run in parallel.
What the customer says
The results
A backlink budget is now part of every client plan at Lumus Digital, for new and existing clients alike. According to Sharon, the agency has already achieved real results for its clients this way, and the collaboration works because Linkbroker is reliable, fast to respond and a good fit for the team.
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