TIER II Linkbuilding: An underrated secret weapon!

Published on
January 19, 2024
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In the dynamic world of search engine optimisation (SEO), backlinks play a central role. However, not all backlinks are created equal. While the importance of TIER I backlinks (those direct references from high-quality and authoritative websites) is well known, TIER II backlinks often remain in the shadows. These backlinks, however, can be the invisible backbone of your SEO strategy or, if mishandled, a wolf in sheep's clothing.

What are TIER II Backlinks?

TIER II backlinks are links that point to pages which in turn directly link to your main site (Money Site). Essentially, they are links to links. These backlinks serve to increase the strength and authority of your TIER I backlinks, thereby amplifying their impact on your main site.

The Power of TIER II Backlinks

At first glance, TIER II backlinks may seem less important. However, they have the potential to significantly boost the power of your direct backlinks. Here are some reasons why TIER II backlinks are indispensable:

  1. Strengthening Link Juice: By increasing the authority of TIER I backlinks, TIER II backlinks help to distribute "link juice" more effectively.
  2. Accelerating Indexing: TIER II backlinks can help your TIER I backlinks get discovered and indexed by search engines more quickly.
  3. More Traffic: Well-placed TIER II backlinks can bring additional traffic to the linked pages, indirectly benefiting your main site.

The Wolf in Sheep's Clothing: Risks and Pitfalls

Despite their advantages, TIER II backlinks also carry risks. Here are the key risks to be aware of:

  1. Quality over Quantity: As with all backlinks, quality matters. Poor-quality or spammy TIER II backlinks can do more harm than good. They can cause your TIER I backlinks to be deemed low-quality by search engines.
  2. Over-optimisation: An excess of TIER II backlinks, especially those with identical anchor texts, can lead to over-optimisation. This is perceived as unnatural by search engines and can result in ranking penalties.

Blacklist Risk: If TIER II backlinks come from dubious or harmful websites, you risk these negative associations being passed to your TIER I backlinks and ultimately to your main site.

Strategies for effective TIER II Backlinks

To fully leverage the potential of TIER II backlinks while minimising risks, here are some proven strategies:

  1. Diversification: Use a variety of sources for your TIER II backlinks, such as blog comments, forum posts, social media, and Web 2.0 platforms. This ensures a natural link profile.
  2. High-Quality Content: For TIER II backlinks, quality is also crucial. Create valuable content that provides benefits even without direct relevance to your main site.
  3. Maintain Naturalness: Avoid repeating the same anchor texts. Vary your anchor texts and ensure they appear natural.
  4. Monitoring and Adjustment: Regularly monitor the backlink profile of your pages. Use tools like Google Search Console and Ahrefs to ensure no harmful TIER II backlinks exist, and adjust your strategy as needed.


When used correctly, TIER II backlinks can be a powerful tool in your SEO arsenal. They enhance the effectiveness of your TIER I backlinks and contribute to the overall authority and visibility of your website. However, like playing with fire, caution is necessary. Poor-quality or unnatural TIER II backlinks can quickly become a wolf in sheep's clothing and do more harm than good.

Be smart, be strategic, and always keep quality in mind. Then, TIER II backlinks will be a loyal ally on your path to better rankings and more organic traffic.