Mats Petersen

Mats Lennart Petersen is CEO & CTO of Linkbroker.de and Managing Director of JustScale GmbH. He is responsible for the entire technical platform, the further development of the marketplace and the build-out of new SaaS features that make scalable SEO easier to access for agencies and companies. After studying business administration, Mats gained extensive experience building digital business models and technical platform solutions. In the first two years after the company was founded, he also served as Head of Customer Success, an in-depth view of customer needs that still shapes his product vision today. He knows what agencies and companies need in detail and develops the marketplace along exactly those needs.

As CEO & CTO, he combines strategic leadership with technical know-how and actively shapes Linkbroker's platform architecture, from the system landscape and data infrastructure to feature rollouts and internal tools. Mats regularly shares insights into product development, new features and technical updates, with the goal of making Linkbroker the leading infrastructure for digital link building and PR distribution.