Guest post

A guest post is an article published on someone else's website under an arrangement with that publisher. It usually contains one or more links to your site. In the paid variant the publisher is compensated for the placement, which is standard practice and why it is often labelled as sponsored content.

What separates a real publication from a link farm

Three things. The site has readers who arrive without being sent by a link. The topic of the site overlaps with yours. And the article would stand on its own even without the link inside it. A site that publishes anything from anyone fails all three, no matter what its metrics say.

How fast does a guest post go live?

Across all offers in the Linkbroker catalogue, the median delivery time is two days and 80 percent publish within one to five days (as of September 2026). The bottleneck is usually not the publisher, it is the text.

Who writes the article?

Either you or the publisher's editorial team. On the marketplace both are possible, and the editorial option exists because most buyers underestimate how much work a publication-ready article is. You approve the text before it goes live either way.

The honest limitation

A guest post on a site with no readers is a link, not a publication. It may still pass a ranking signal, but it will never send you a customer, and the difference shows up in the numbers within a few months.

See publishers and prices.

Related: link building · niche edit · SEO content · duplicate content