SEO content

SEO content is text written both to be found in search and to be useful once found. In link building it has a second job: it has to be good enough that a publisher agrees to print it and a reader does not immediately recognise it as an advert.

Why the article decides the placement

The most common reason a placement is rejected or quietly buried is the text. Publishers with real readers protect their pages. An article that mentions a brand four times in the first paragraph will either be edited heavily or refused. The better the piece, the better the outlet you can reach with it.

What a publishable article looks like

It answers a question the publisher's readers actually have. The brand appears where it belongs and nowhere else. The link sits in a sentence that would exist without it. And it contains at least one thing the reader could not have found in the first three search results.

Who writes it

You, an agency, or the publisher's editorial team. On the Linkbroker marketplace the editorial option exists because most buyers underestimate the work, and because a text that gets rejected costs more than one that is written properly the first time. You approve every line either way.

The honest limitation

Good content does not compensate for a weak target page. The article earns the placement, the target page earns the ranking. Those are two separate jobs.

See publishers and formats.

Related: guest post · duplicate content · link building