Link building

Link building is the practice of getting other websites to link to yours. Search engines read those links as references, which is why link building remains one of the few ranking levers you cannot pull on your own site. It is done through outreach, editorial placements, or by buying placements on a marketplace.

What decides whether it works

Three things, in this order. Whether the target page deserves to rank at all. Whether the linking publisher has real readers and a matching topic. And whether links arrive at a pace that looks like normal growth. Most failed campaigns fail on the first point, not the third.

The part most buyers skip

Before the first link is bought, the target page has to be indexable, indexed, and better than what currently ranks. A link to a page Google cannot crawl is money burned, and this happens more often than anyone admits. Check indexing first, then buy.

How fast placements go live

Across 33,482 offers in the Linkbroker catalogue, the median delivery time is two days, and 80 percent publish within one to five days (as of September 2026). The slow part of link building is not the publisher, it is deciding which pages to strengthen.

The honest limitation

Link building amplifies relevance, it does not create it. If your page answers the search worse than the pages above it, links will move it up temporarily and it will drift back down. That is not a link problem.

Formats and prices: see the catalogue.

Related: backlink · link building strategy · guest post · niche edit · internal linking · keyword research