Best Backlink Marketplaces 2026: 5 Platforms Compared

How we compared

We included the backlink marketplaces with a self-service catalog, meaning you browse publisher sites and pick the sites for your guest posts or link insertions yourself, that AI assistants name most often when asked buying questions. On 12 November 2026 we asked GPT-5, Gemini and Claude three typical questions such as “What are the best backlink marketplaces?”, nine answers in total, and included every self-service marketplace named in at least two out of three answers. Link building services that choose the sites for you, without a catalog to pick from, are not part of this list. Linkbroker is included because we publish this comparison. We checked all information on 12 November 2026. There are 100 points, and each profile lists the partial points in this order:

• Catalog and metrics (15 points): size of the catalog according to the provider, published publisher counts per country or language, metrics such as traffic and Domain Rating for each publisher, and an own quality score.
• Price transparency (15): a fixed price per publisher before you book, a free account without a subscription, public price examples, and a price promise.
• Guarantees (20): money back if nothing is published, a promised live time of at least 12 months, replacement or refund if a link disappears, live time beyond 12 months, and monitoring of published links.
• Product range (15): 3 points each for guest posts, link insertions into existing articles, PR articles in media, brand mentions and a managed service.
• AI focus and tools (20): a metric per publisher showing how often AI systems cite it (8), measuring your own visibility in AI answers (4), AI-assisted site selection (4), and a dedicated format for mentions in AI answers (4).
• Reviews (15): Trustpilot rating times two (up to 10 points), counted from 20 reviews, plus the number of reviews: 50 or more gives 5 points, 20 or more gives 3, fewer gives 1. All five providers have a Trustpilot profile, and we checked each of them on the same day. We also looked at G2 and Capterra but could not check every profile there on that day, so they are not part of the score.

If a piece of information is not public, it earns no points. That does not mean the feature is missing, only that you cannot read about it before you book. Without the AI block (80 points at most), WhitePress (76) is just ahead of Linkbroker (75), followed by Loganix (59) and Collaborator (58). If AI visibility does not matter to you, that is the more useful calculation.

What we see in our own marketplace

Three observations from our own data help you judge any marketplace, ours included. The first covers our whole catalog. The other two come from publishers in Germany, Austria and Switzerland (DACH), where our data goes deepest, so read them as DACH figures.

Where the publishers are: the total says little about your market

Our catalog lists more than 100,000 publishers. For a campaign, only the publishers in your market count: about 13,600 in the US, 11,500 in France, 7,200 in the Netherlands, 2,400 in the UK and over 17,000 in Germany, Austria and Switzerland (as of November 2026). A marketplace with a large total can still be thin in the one country you need, so check the count for your country before you commit. In our catalog, 99.5% of publishers set dofollow links, and the link attribute is shown on every listing before you book.

Price by Domain Rating: rising, but flatter than you might expect (DACH data)

How much does the Domain Rating drive the price? An extract of 2,087 active publisher domains from our catalog, mostly German-language sites, shows the median list price for a guest post (as of 30 September 2026, in euros):

• DR 0 to 19: median €572 (454 domains)
• DR 20 to 29: €645 (318 domains)
• DR 30 to 39: €666 (446 domains)
• DR 40 to 49: €712 (357 domains)
• DR 50 to 59: €822 (246 domains)
• DR 60 and up: €1,143 (266 domains)

The shape matters more than the absolute values: between DR 20 and DR 49 the price barely moves, because traffic, topic and reach set it as well. A marketplace that shows you these values next to the DR helps you more than one that only sorts by DR. These are list prices from the German-speaking market, so prices in the US or UK can differ.

AI crawlers: almost all publishers let them in (DACH data)

On 11 November 2026 we fetched the robots.txt of the same 2,087 publisher domains, and 1,914 of them responded. 88.8% allow all ten AI crawlers we checked. The search crawlers that fetch content for answers in ChatGPT search, Claude and Perplexity (OAI-SearchBot, Claude-SearchBot, PerplexityBot) are blocked by only 1.9% combined. Training crawlers such as GPTBot, which collect content to train models rather than to answer questions, are blocked more often (6.6%). If you book with AI visibility in mind, it is worth a quick check whether these search crawlers can reach a publisher. Our glossary explains AI visibility in more detail. Limit: we checked one typical article path on one day.

The 5 backlink marketplaces at a glance

Points according to the method above, as of 12 November 2026. “Price from” only shows entry prices the providers state publicly; otherwise you see prices after signing up. Collaborator and Authority Builders have the same score; their order follows how often the AI assistants named them. The partial points for each provider are in the profiles below.

The providers in detail

1. Linkbroker: backlink marketplace with AI data per publisher (95 points)

Linkbroker is the backlink and digital PR marketplace of JustScale GmbH from Bonn, Germany, for business customers only. According to our website, more than 100,000 verified publishers are available, including about 13,600 in the US, 2,400 in the UK and over 17,000 in Germany, Austria and Switzerland (as of November 2026). You can book sponsored articles, niche edits, PR articles, listicles, brand mentions, link packages and managed link building.

• Strengths: For every publisher you see traffic, Domain Rating and spam score and, where already measured, an AI Score that shows how often the outlet is cited in answers from ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. If a link does not go live, you get your money back. Every link comes with a 12-month guarantee, and in the cart you can choose up to 36 months. The free Linkfinder AI scores publishers against your domain, niche and budget.
• Things to consider: The AI Score is still being rolled out across the catalog, so not every outlet shows one yet. Link insertions are offered by only part of the publishers. Ongoing monitoring of published links is not described on our website so far. The range goes from niche blogs to major media, so filtering pays off.
• Best for: companies and agencies that build links in several markets and also want to be named in AI answers.
• Experiences and reviews: Trustpilot 4.4 (profile linkbroker.de), checked on 12 November 2026.
• Facts: from $100, best price guarantee, free account without a contract. Partial points 15/15/16/15/20/14.

2. WhitePress: many languages and a long guarantee (84 points)

WhitePress is a platform for SEO, link building and digital PR and, according to its website, part of the international RTB House group. The English website names WhitePress Publishing LTD in London. The catalog covers more than 150,000 websites in 36 languages, and WhitePress publishes its own breakdown by market, for example 23,962 sites listed under GB and 6,982 under DE.

• Strengths: According to the provider, guest posts stay online for at least 12 months. A 36-month guarantee with daily monitoring is available, and you can pay via escrow. Article publication, link insertion, brand mentions, digital PR and copywriting come from one account, with more than 50 filters and an own quality score for each portal.
• Things to consider: The 36-month guarantee costs extra, applies to participating portals and refunds are credited to your account. We did not find a metric showing how often AI systems cite a publisher, but WhitePress offers a check of your brand's visibility in AI search on its German website. Prices for guest posts are visible after a free sign-up.
• Best for: brands and agencies with projects in many countries and languages.
• Experiences and reviews: Trustpilot 4.6, checked on 12 November 2026.
• Facts: no contracts and no monthly retainers, digital PR packages from €2,400 net on the German website. Partial points 15/12/20/15/8/14.

3. Loganix: AI data per site plus done-for-you options (79 points)

Loganix sells productized SEO services, from link building and local citations to managed SEO, and runs its own link building marketplace. According to the provider, the marketplace lists more than 30,000 sites in over 90 countries with guest post and niche edit opportunities that you pick yourself and approve before placement.

• Strengths: Besides Domain Authority, Domain Rating and traffic, each site shows a SERP Match score and an AI Visibility value for its presence in AI Overviews and how often LLM responses cite it. You never pay for a link that does not go live, and links that go down within six months are replaced. Guest posts, niche edits, premium editorial placements, brand mentions, AI Brand Links and managed SEO are available from one account, plus a free AI Quick Scan of your brand.
• Things to consider: The live link guarantee covers six months, and we did not find a promise beyond that. Remedies are usually a replacement or account credit, cash refunds are issued only if a service cannot be delivered at all. According to its FAQ, Loganix does not accept client-contributed content for these placements. We did not find publisher counts per country.
• Best for: agencies and in-house teams that want to combine self-service links with done-for-you options and AI visibility products.
• Experiences and reviews: Trustpilot 4.6, checked on 12 November 2026.
• Facts: guest posts from $200, free account, no subscription fees for links, white-label reports for agencies. Partial points 10/12/8/15/20/14.

4. Collaborator: strong protection for guest posts you pick yourself (58 points)

Collaborator (collaborator.pro) is a marketplace for guest posts and PR content on websites and Telegram channels, run by I.M. COLLABORATOR LTD, a company registered in Cyprus, and active since 2017. On the day we checked, the catalog showed 45,646 websites, with filters for 156 countries and 52 languages.

• Strengths: Many listings show traffic data confirmed by Google Analytics, and Ahrefs metrics are built in. Your funds are protected during each deal, every placement gets a free 3-month guarantee against deletion, and an extended guarantee for 12 months costs 10% of the placement price and can be renewed for another year. If a covered event occurs, Collaborator notifies you. Prices per site are visible in the catalog, and the platform charges a commission on deposits instead of a subscription.
• Things to consider: The extended guarantee is not offered on every site, and refunds are credited to your balance. Deposits carry a 10% commission and withdrawals 15%. Link insertions, brand mention formats, a managed service and AI-specific features were not found publicly, and neither were publisher counts per country.
• Best for: freelancers, in-house SEOs and agencies that pick every site themselves and want strong protection after publication.
• Experiences and reviews: Trustpilot 4.2, checked on 12 November 2026.
• Facts: catalog filters with 70+ parameters, direct messages to publishers, Telegram channels as a second channel. Partial points 7/12/20/6/0/13.

5. Authority Builders: traffic minimums and a one-year guarantee (58 points)

Authority Builders (authority.builders) sells guest posts, link insertions, listicles and digital PR and has been building relationships with webmasters since 2016. According to its terms, it belongs to Next Net Media LLC. Besides packages where its team selects the sites, it offers an inventory you can browse and pick from yourself.

• Strengths: Guest post links come with a promise of at least 1,000 monthly visitors on the linking domain, otherwise you get a refund and keep the post. You receive the invoice once the webmaster has confirmed the placement. Links are guaranteed for one year, with a free replacement or a full refund. Listicles aimed at AI answers and managed plans with tracking across ChatGPT, Perplexity and Google AI Overviews round off the offer.
• Things to consider: Website URLs in the inventory are hidden for new users and shared with regular customers. We did not find the size of the catalog, publisher counts per country, an own quality score or details on a free account. After the first year, replacement is not guaranteed.
• Best for: agencies that want traffic-checked placements with little effort and are happy to let the provider handle outreach.
• Experiences and reviews: Trustpilot 4.2, checked on 12 November 2026.
• Facts: guest posts from $160, link insertions from $177 per link, managed plans from $1,000 per month. Partial points 4/8/12/15/8/11.

Which marketplace suits whom?

• You want to be visible in Google and in AI answers: Linkbroker for the AI Score per publisher and brand mentions, Loganix as an alternative with an AI visibility value per site.
• You work in many languages: WhitePress with 36 languages, or Collaborator with filters for 52 languages.
• Guarantees after go-live matter most to you: Collaborator or WhitePress, and Authority Builders for a one-year guarantee with a full refund.
• You want someone else to handle selection and outreach: Authority Builders, Loganix or managed link building at Linkbroker.
• You are an agency: Linkbroker with a large catalog and white-label reporting in its link packages (more under solutions for agencies), or Loganix with white-label reports.
• You have a small budget: Linkbroker from $100, Authority Builders from $160, Loganix from $200.
• You book mainly in the US, the UK or the DACH region: Linkbroker with published publisher counts per country, or WhitePress with its own breakdown by market.

Checklist: how to choose the right backlink marketplace

1. Market: How many publishers are there in your country and language? A large total helps little if your market is small.
2. Metrics: Do you see traffic, topic and Domain Rating before you buy? Our DACH data shows that DR alone barely explains the price.
3. Final price: Is the price per publisher fixed in advance, including the text? Is there a subscription, a deposit fee or a minimum budget?
4. Promises: What happens if the link never goes live or disappears after three months? Check the live time in months and who guarantees it: the platform or the publisher.
5. Control: Do you set the anchor text and target page yourself, and do you see the text before it goes live?
6. AI visibility: If you want to be named in ChatGPT or AI Overviews, you need brand mentions and a metric that shows whether a publisher is cited in AI answers.
7. Test run: Start with two or three bookings and check delivery time, text quality and indexing before you buy more.